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Product Launch Plan Template

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Organize all launch phases in one plan

Assign clear owners, dates, and milestones

Align assets and tasks to your roadmap

Product Launch Plan Template

40%

Increase in productivity

“Teamwork.com helps us to react to the daily reality all companies face by being agile and managing changes quickly. My employees have a more balanced life, and the business is flourishing."

The product launch plan template in Teamwork helps you organise every step from early planning through to post launch review. Instead of tracking launch tasks in separate documents, you manage work across product, marketing, sales, and support in one place.

You break the launch into phases with clear milestones, such as beta, general availability, and follow up campaigns. Each task has an owner, due date, and status so teams understand what needs to happen and when.

Because the plan sits inside your project platform, launch work stays aligned with your roadmap and campaigns. You keep messaging, assets, enablement, and technical tasks connected, which supports a stronger, more coordinated launch.

What does the product launch plan template include in Teamwork?

The product launch plan template includes structured task lists for planning, build readiness, launch preparation, go live, and post launch analysis. Each list captures the work needed for that phase, from checklists to milestones.

You use the template to track launch goals, key messages, and important dates. Tasks hold the detail, while milestones give you high level checkpoints you can share with stakeholders.

Who is the product launch plan template designed for?

The template is designed for product managers, product marketers, and project leads who run launches for new products or significant updates. It also supports teams that need to coordinate closely with sales, support, and operations.

By using a shared plan, these groups see the same priorities and timelines. That reduces last minute surprises and helps everyone prepare for customer questions and demand.

How does this template help me run an end to end product launch?

The template helps you run an end to end launch by guiding you through discovery, planning, execution, and review. You capture tasks for internal readiness, market messaging, launch assets, and customer communication in one structure.

As work progresses, you update status and adjust dates, which keeps the plan realistic. After launch, you log learnings and metrics in the same project so you can refine the approach for future releases.

How do I manage cross functional work with this template?

You manage cross functional work by assigning tasks to owners across product, marketing, sales, and support while keeping them in a single project. Each team can filter views to see their tasks, while leadership uses a combined view for oversight.

Comments, files, and decisions stay attached to tasks, which reduces misalignment between teams. When priorities change, you update the plan once and everyone sees the impact.

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